Your customers are sceptical about the value of training at the best of times. How do you persuade them it’s worth their while when times are tough?

First, know your audience. You are talking to managers of trucking companies, ports and warehouse operations, and bus and taxi companies.
They don’t read much. They’re very focused on the bottom line. They see training as an expense, not an investment.
So to tell them exactly how training will benefit their business, use as few words as possible. Use colour and images that stand out and grab their attention.
Give them a simple call to action.
And enjoy the positive response.