Your product is unequalled for quality and results. But your re-sellers are convinced they’re doing their customers a ‘tough times’ favour by selling them cheaper products – even though they’re less effective.

How do you change their minds?

Farmers are business people.
They understand risk, and return on investment.
They want to know what other successful farmers are doing.
And they have influence over our re-sellers – the vets.
Their opinions matter.

We can’t advertise our antibiotic product directly to farmers.
But we can let farmers talk about how they use it.
We let them make the argument – and demonstrate the benefits.
We let them be our advocates – to other farmers and to the vets.
So that vets can see that cost is not the issue – results are.